Apple Mac Book Air - Yael Naim

With the success of the song did Apple make the song or did the song make Apple Airbook?

Regardless, the actual advertsing has got everyone one talking about the Apple book air song New Soul by bringing it to millions of viewers. Would the song be so popular if so many people did not hear it? It took market awareness through Apples marketing efforts to create the buz, enjoy:



The actual ad:

Google Shares Down - PPC marketing down.

Google shares hit because of decline usage of PPC advertising, a sign of the effects of the current economy or trend in people using alternative marketing techniques?